Half the Plate

Half the Plate is a non-profit organization focused on promoting healthy eating habits.

Research has shown that only 1 out of 10 Americans eat enough fruits and vegetables. Poor diet can lead to obesity, diabetes, and certain cancers.

An easy way to remember to eat enough veggies or fruit is to simply cover half your plate!

For the organization, I created a logo, stationery, PSAs, and website.

A series of Public Service Announcements based around vitamins A, B, and C. 

Food illustrations in each PSA are types of food that would have vitamin A, B, or C. The format of the PSAs were chosen so our message could reach a wide and diverse audience.